Statewide Impaired Driving Campaign

Statewide Impaired Driving Campaign

GDC leads all creative development, media planning and buying, grassroots outreach, experiential marketing and public relations efforts around all the statewide impaired driving initiatives on behalf of TxDOT. Our campaign efforts target multiple audiences including college students, young adults and Hispanics. Additionally, GDC manages a number of seasonally based campaigns around football season, the holidays, Independence Day and Labor Day.

TN News

TN News

GDC produces the award-winning publication TN News, which is TxDOT’s bi-monthly internal communications publication for current and past employees and partners. Managing everything from content aggregation to photo shoots and a 32-page design and layout, GDC has evolved the internal product into an exciting and dynamic tool for TxDOT.

Child Passenger Safety Campaign

Child Passenger Safety Campaign

Far too many injuries and even fatalities occur with children who are not properly restrained in a Child Safety Seat in Texas. To reduce this, GDC launched a multi-channel educational campaign to urge parents and caregivers to make sure they have properly installed child safety seats in their vehicles and that they always make sure their children are properly restrained in them.

Be Safe. Drive Smart.

Be Safe. Drive Smart.

Issues from speeding, distracted driving, aggressive driving and drowsy driving to driving safe in work zones and pedestrian safety all fall under the umbrella of the Be Safe. Drive Smart. Campaign. GDC developed a year-long campaign that delivered important information across paid media, social engagement, public relations, grassroots outreach and experiential marketing to educate Texas motorists on the importance of always exercising safe driving behavior to keep themselves and others safe and alive.