GDC welcomes Aidan Anders

First Graduate of GDC Marketing & Ideation Daycare Joins Agency 25 Years Later

From 1998 to 2011, GDC Marketing & Ideation operated an on-site daycare for the children of its employees. Aidan Anders, the first child to enter the daycare, recently returned to GDC as a full-time employee. Aidan joins the agency as a digital media strategist, enhancing its in-house digital marketing team and capabilities. We talked to Aidan about his experience, return to San Antonio and more. 

What is your history with GDC Marketing & Ideation?

My mother, Tess Coody, was one of the first employees and an eventual partner at GDC. During my mother’s time at GDC, it had an on-site daycare that allowed new parents to work on their careers while being around for their child’s formative years. I was one of the first “graduates” of the GDC daycare.

Going to daycare sometimes meant eating lunch at the “smelly deli” with my mom, other times it meant playing video games with the creatives after work, or even, on one occasion, it meant borrowing the video production lead’s lightsabers to duel in the hallways. I remember Christmas poker parties, Thanksgiving dinners, and an array of creatives, account executives, and office workers. My time at daycare left me with a sense of GDC exceptionalism and specialness; GDC was a magical place. Even today, as an employee, a feeling of excitement and nostalgia hits me when I walk in the door.

What is your current role?

I am currently a digital media strategist at GDC which entails coordinating with account executives and creative leads to optimize our digital marketing campaigns. Using a variety of metrics, practices, and tools, I do everything in my power to ensure that we achieve the analytical goal we set out to achieve. My personal motto in everything I do, and the mentality I bring to each GDC campaign, is “we don’t fail.”

How has it been coming on board in the current environment? 

Coming on board during the COVID-19 pandemic has been weird to say the least. It is hard to integrate into a team without face-to-face interaction. It’s also hard to learn the dynamics of the office in general when those dynamics are pretty much in flux with the sudden transition to at-home work. That being said, I feel like GDC has integrated into a new normal at home and I have found my place in the GDC digital media team; it just took a little longer and happened a little differently than it may have otherwise.

What is your favorite San Antonio hotspot?

Hands down, Boudro’s on the Riverwalk. The interior feels like a tucked away cellar, but the atmosphere maintains that Riverwalk boisterousness that you head Downtown for. The Prickly Pear Margarita is primo, and the Cajun-style seafood is top notch.

Tell us one thing about yourself that isn’t on your resume.

I was big into movies in high school. I co-directed an animated short film based on a King Arthur tale and my team and I got it into SxSW!

GDC welcomes (back) Aidan to the team! Connect with him here