Team

Every member of GDC’s team represents the brainpower that clients love and the heart that our culture is built upon.

  • Frank Guerra

    CEO/Founder

    bio

    Frank Guerra combines his vast background and expertise in political-style marketing, corporate marketing and human-centered research to develop innovative business solutions for key clients in sectors ranging from telecommunications and retail to health care and technology.

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  • Recognizing the need for businesses to find new ways to succeed in the current economic environment, Frank leads GDC Marketing & Ideation to change the very model of how a marketing and communications agency interfaces with and advances clients and their business challenges.

    Under Frank’s leadership, GDC develops business solutions, marketing strategies, advertising, promotions and research for its business partners and corporate clients including the Texas Department of Transportation, Procter & Gamble, Resolute Health and more. And through it all, Frank continues to apply his “high-touch, personal-touch and multiple-touch” technique to reach the right people, at the right time, and in the right way.

    The environment that Frank has helped build at GDC has been recognized by the Wall Street Journal as a Top Small Workplaces Winner, and in 2010, the company was honored as one of Advertising Age’s Top Places to Work in Marketing and Media.

    Frank’s passion for marketing is rivaled only by his passion for his family. Frank and his wife, Teresa, are the proud parents of four children - Jessica, Mathew, Olivia and Sonia.

  • Beth Wammack

    COO/Partner

    bio

    Beth's ability to lead, construct and manage teams from an operational standpoint is matched only by her vast knowledge and experience in the marketing and advertising industry.

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  • With over 20 years of agency experience, Beth has worked on numerous marquis national, regional and local accounts, providing strategic guidance and day-to-day operational leadership to each. Perhaps most notably, Beth was responsible for acquiring Sprint/Nextel to GDC’s roster of clients and leading the account’s national field marketing efforts for more than four years. She also has an impressive background in health care marketing, spearheading the strategic development for Baptist Health System and Resolute Health.

    Currently, Beth acts as GDC’s Chief Operating Officer, working to achieve operational efficiency and superior account service for all the agency’s clients. Her dual view of the business, both internal and client facing, positions her as an all-around expert able to see all sides of a challenge and take swift, decisive and appropriate actions.

    Beth graduated from the University of Arkansas at Little Rock with a degree in radio/television/film. She is currently pursuing a Masters in Organizational Development and Leadership from University of the Incarnate Word. Beth’s experience and leadership make her a pivotal member to the GDC team, and an invaluable asset to any client.

  • Carey Quackenbush

    Chief Ideation Officer/Partner

    bio

    Carey brings a mix of creative experience, leadership, marketing and business strategy to the table on any account he works on.

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  • As the agency’s Chief Ideation Officer, he leads the charge to translate client objectives into meaningful connections with target audiences. The result is a creative product that is meaningful to the audience, actionable to the client, and beneficial to all.

    Beginning his career as a copywriter at BBDO Houston, Carey gained a great deal of experience working across all media for national clients including Pizza Hut, Texaco and Havoline. He then took that experience into the San Antonio market and worked his way quickly into a creative leadership position as an associate creative director and eventually creative director, developing award-winning and strategically sound campaigns for clients such as Sprint/Nextel, Time Warner Cable, American Cancer Society, Procter & Gamble, the Bill & Melinda Gates Foundation, San Antonio Spurs, CPS Energy, San Antonio Water Systems and many more.

    In addition to his vast experience working on the creative side of marketing and advertising, Carey’s drive to immerse himself in all aspects of his clients’ business led him to seek out an M.B.A. with a focus on Marketing Management. It’s this diversified background and approach to every challenge that ensures bold creative concepts that not only stand out from the clutter, but also meet and exceed the business requirements of the marketing effort.

    Carey also holds a B.S. in Advertising from the University of Texas at Austin, where he successfully completed the highly competitive Texas Creative sequence.

  • Tom Lewis

    Controller

    bio

    If something’s out of order, Tom notices. He’s “a little OCD” and likes to keep his pictures hanging straight, his receipts in a shoebox, and his dog neatly brushed.

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  • The trait obviously comes in handy in leading our accounting team at GDC. And the best part is, he streamlines the paperwork process to keep the message in the numbers clear and concise.

    Though he was born with an eye for the details, Tom has further developed the skill with a lengthy accounting résumé. When he came to GDC in 2009, he brought with him extensive experience from the Interpublic Group family of agencies. And he began his career in public accounting with an emphasis in retail at PriceWaterhouseCoopers in North Carolina.

    Tom is married with two daughters and a mutt. The family garage remains a mess, but he’s working on it.

  • Victor Noriega

    Creative Director

    bio

    Victor leads GDC’s creative team to invent solutions that are effective and rewarding. Since taking the helm as Creative Director, he has infused a commitment to stand-out creative work that shines through in the work of every creative in the agency.

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  • Victor started his career as a copywriter and brand champion on national clients such as Procter & Gamble, Burger King, Coors Light, Continental Airlines and General Mills. Along the way, he helped develop and lead creative projects for local clients like University of the Incarnate Word, KENS 5 TV, Judson Montessori and the Mexican American Legal Defense and Educational Fund. In addition, he helped craft branding and marketing efforts for the San Antonio Convention and Visitors Bureau, helping the city attract leisure travelers and building convention business.

    Victor was also the first to win AHAA’s challenging Young Creative Contest two years in a row to represent the US Hispanic market at the Cannes Lion Advertising Festival.

  • Lisa Gomez

    Media Director

    Lisa has a gift for knowing the best way to reach people through creative, cost‐effective media solutions—and another gift of getting that same level of media buying and planning excellence from her team. Her background includes extensive media planning and placement at the local, regional and national levels.

  • Doug Stratton

    Account Service Director

    Doug’s background working with clients across a number of industries from both a project management and a marketing strategy perspective uniquely equips him to set and achieve clear goals and deliverables for any project. Doug was actively involved in the development and execution of several integrated customer awareness and education programs.

  • Marcie Casas

    Public Relations Director

    With 14 years of industry experience, Marcie specializes in crafting public relations strategies and implementing public and community relations campaigns—all designed to garner positive publicity for our clients. A huge proponent of helping and building community, Marcie frequently volunteers her time non-profit organizations to apply her skills in PR and social media.

  • Jimmy Nichols

    Art Director

    Jimmy’s mastery of design is matched only by his pursuit of aesthetic quality assurance. For over a decade, his ideas, skill and attention to detail have elevated and continue to raise visual design standards for the agency and for our clients.

  • Alex Alvarado

    Art Director

    Alex is a multi-disciplined art director, graphic designer and photographer who brings his varied creative skillset to life across GDC’s advertising and marketing initiatives, especially in the health care and non-profit arenas.

  • Tita Sartorio

    Senior Copywriter

    Tita has more than a decade of experience in copywriting and specializes in crafting compelling messaging in both English and Spanish.

  • Barbie Rugen

    Production/Traffic Manager

    After 15 plus years in the industry, Barbie is able to manage multiple projects with many moving parts. Her extensive trafficking and production background are highly useful to ensure timely and cost-saving solutions. Barbie is also the gatekeeper for quality assurance on every account she touches.

  • Lannette Espino

    Media Planner & Buyer

    Lannette began her 13-year career as a media buyer for clients in the telecom industry, and served as a media accountant where she worked alongside the agency’s media team and account executives. Her time as a media accountant forged a strong problem solving skill set that she utilizes in her role as planner and buyer on her projects.

  • Morgan Westerman

    Public Relations Coordinator

    Whether through story-telling, writing, or singing karaoke, Morgan expresses herself with anyone and everyone, even if just a smile. Her mission is to invigorate and to spread joy with those around her.

  • Megan Shudde

    Account Executive

    Megan has coordinated marketing efforts for several clients, including health care and government agencies, and taken ownership of large-scale accounts with tight deadlines, multiple stakeholders and extensive details.

  • Teresa Guerra

    Office Manager/Admin. Assistant

    With over 10 years of experience in the advertising field, including production coordination and account service, Teresa manages the daily operation of the office and supports the account service and traffic teams.

  • Linda Countryman

    Human Resources Manager

    As the head of GDC's human resources department, Linda maintains consistent and effective standards to ensure GDC's talented team is best equipped for success. She also assists in administrative and billing duties for many of the agency's clients.

  • Chad Wooten

    Sr. Digital Developer

    Chad has 20 years of experience in web development and design allowing the distinct ability to approach any project with careful attention to both technical development and creative execution. Chad is all about functionality, responsive design and digital best practices.

  • Leonard Guerra

    Production/Traffic Manager

    Whether large or small, Leonard handles scheduling and work-flow management for GDC clients with great ease. Leonard holds an Associate’s Degree in business administration from the University of Texas at San Antonio.

  • Brandy Williams

    Account Executive

    Brandy has more than seven years of experience serving clients in the health care and bioscience industries, where she planned and executed strategic public relations and marketing initiatives. Her strategic leadership strengths go far while planning and executing on seasonal and year-round campaigns for TxDOT.

  • Selina Smith

    Staff Accountant

    Her strong interaction with people and a love for numbers make Selina the perfect fit for working closely with the agency’s teams to manage financial reports and accounts payable records for clients and vendors on a daily basis.

  • Emily Thibaut Price

    Senior PR Account Executive

    With experience on both the client and agency side, Emily leverages her dynamic skill set to accomplish client needs from crafting strategic public relations strategies to planning unexpected special events. Although her roots are in non-profit public relations, her background includes integrated marketing experience in a range of industries.

  • Cassandra Garza Velasquez

    Senior Media Planner/Buyer

    Cassandra’s 10-plus years of experience have allowed her to expand her expertise beyond traditional media and bring out-of-the box tactics to effectively reach the target audience. Her background includes media planning and placement on a statewide and regional level within the health care, public arts, higher education, telecommunications, and automotive industries.

Services

GDC’s mission to Inspire Change guides everything we do to connect brands with customers and audiences. Here’s the toolbox we use to do so.

  • Marketing Strategy

    Marketing Strategy

    GDC’s mission to Inspire Change guides everything we do to connect brands with customers and audiences. Here’s the toolbox we use to do so.

    See the Process

  • Consumer Research

    Consumer Research

    Guesswork has no place within the walls of GDC. Led by our on-staff cultural anthropologist, our commitment to uncovering actionable insights through quantitative and qualitative research is infused throughout every stage of our process.

    See the Process

    Join a Survey panel

  • Branding

    Branding

    Your brand goes far beyond your identity, and when properly harnessed, it can be your most powerful asset. Through MirrorBranding™, GDC uncovers the connection point between what your organization offers and what your customers value to create a strong brand strategy.

    See the Process

  • Creative Development

    Creative Development

    Great creative must be unique enough to stand out, clear enough to understand and strong enough to drive results. Our team of art directors and copywriters work from strategy to execution to ensure an end product that is as effective as it is creative.

    See Our Work

  • Digital Marketing

    Digital Marketing

    From website development to search engine marketing/optimization, content strategy and social engagement, GDC’s team of digital strategists, creatives and developers leverage technology to drive real-time results.

    See Our Digital Work

  • Media

    Media

    Tough negotiating and decisive planning go hand-in-hand. That’s why we put equal emphasis on creating media plans that reach the most targeted audience possible and get you the best value available.

    And it all starts with the I-Level Process.

  • public relations

    public relations

    Shaping perception is an art form. Our seasoned public relations team provides top-drawer strategic planning and crisis counsel, creative ideas, traffic-driving promotions, aggressive media relations and attention-grabbing special events. And we have a reputation for getting results.

  • hispanic marketing

    hispanic marketing

    The rapidly growing Hispanic market can no longer be viewed as a minority audience. Which is why GDC employs a dedicated team of multi-cultural and bilingual strategists and creatives dedicated to understanding and connecting with the growing Hispanic population. As the lines continue to blur between the general market and the Hispanic market, GDC has the knowledge, the insights and the experience to bring the buying power of the Hispanic market to your business.

    See our Hispanic Work.

  • Millennial Marketing

    Millennial Marketing

    It’s the question every company and organization wants answered – how do you connect with Millennials? The Millennial market represents a shift in the entire model of marketing and communications, where the audience has more power and more of a voice than any previous generation. GDC’s team of Millennial marketing experts understands how to leverage this shift in power dynamics to break through the clutter and create allies for your brand.

  • ideation

    ideation

    Business- and industry-changing ideas don’t just come out of thin air. Beginning with research, GDC’s ideation team constantly seeks out gaps and opportunities that exist in the world around us. Rather than focusing on how things have been done, we focus on how things could or should be done. The results won’t be what you expect – and that’s the point.

Process

GDC’s proven process uses research to identify what drives people to act, a branding process to ensure your communications are a reflection of their individual needs and desires and a strategic planning process to deliver your message directly to each target audience of one.

  • I-Level Process

    I-Level Process

    We live in the age of “Me” media. In order to make meaningful connections, your business can no longer communicate with customers at a 30,000 foot level. We bring messaging down to a personal or “I” level. Using I-Level Strategic Planning , GDC creates the appropriate mix of strategies and tactics to connect with consumers in ways that are meaningful to each individual.The result is the right mix of traditional and non-traditional channels to bring your message face to face with the individuals that are most valuable to your growth and success.

  • Certitude™

    Certitude™

    Certitude is our quantitative research product which tests the effectiveness of marketing messages that allows us to identify the difference between messages that are simply popular from those that are powerfully persuasive. Before we go to market with a particular message, we use Certitude™ to gather focus-group quality information from real people in real time. And we do it fast – this takes weeks, not months.

  • Humanalysis™

    Humanalysis™

    Why do people act the way they do? Humanalysis ™ is our qualitative product used for combining cultural anthropology, the study of people and humanity, and ethnography, an in-depth research methodology, to answer that very question. Humanalysis ™ does not rely solely on common research techniques or take what people say at face value. Rather, it seeks to dig deeper and get to the core of consumers’ behavior through means that immerse GDC in people’s daily lives.

    Learn more about the research offerings of GDC Insights or join a research panel.

  • MirrorBranding™

    MirrorBranding™

    MirrorBranding™ is GDC’s branding tool that cuts to the core of what makes branding effective – creating a connection point between what you do and say as an organization and how that makes your audience feel. Ultimately, for people to connect with your brand they need to see their own values, beliefs and desires reflected in what you offer and what you stand for. That’s what MirrorBranding ™ does and it takes just weeks to uncover the foundational brand principles that will make your brand just as much a part of your audience as it is a part of your organization.