Ideation (noun): The convergence of research, data and analytics with strategy, messaging and action. Transformation (noun): a thorough or dramatic change in form or appearance.
We’ve transformed ideation by going beyond creating ideas and seeing how they perform. We delve into the psyche of your audience. Through tools like MirrorBranding™ we listen to you and your audience, finding new ways to connect at each phase of the process – from strategy development through audience action.
OUR WORK
Yes, we’ve created award-winning work for Whataburger, Don’t mess with Texas® and Rise Recovery. But our wide array of skills and tools like our patented MirrorBranding™ process moves our work beyond awards and into the hearts of your audience. We take your message, elevate it, and get your audience engaged.
NEWS & UPDATES
Culturally-rich San Antonio is proud of its history, food and fiesta attitude towards work and play. Just like our city, we love to share our history, our experiences and share stories from the voices that have transformed our community through the ages.
Introducing Kirieth-Grace Phillips Johnston: Winner of the 2024 Glenn Espino Scholarship
Kirieth-Grace Phillips Johnston, daughter of GDCer Ana-María Phillips, exemplifies grace and dedication, earning the 2024 Glenn Espino Scholarship for her outstanding commitment to service and her aspirations to make a positive impact in the world as a physician assistant.
Buckling Up for Safety: TxDOT's Teen Click It or Ticket Campaign
TxDOT's Teen Click It or Ticket campaign effectively utilized multi-channel strategies, including public relations, paid media, digital toolkits, and outreach events, to raise awareness about seat belt safety among teen drivers and passengers, culminating in over 6,300 completed pledge entries.
OUR TEAM
RECON DIGITAL
Recon is dedicated to putting a human touch on digital marketing. We are a team of generalists who look at the whole picture and create digital campaigns to reach any audience. That means unlike specialists, we know a lot about a lot. From traditional digital tactics like behavioral targeting, search engine optimization (SEO) and pay-perclick (PPC) to cutting-edge experiential digital elements like addressable digital ads and VR, GDC not only brings experience in the known digital environment, but also works diligently to test areas of digital technology as they become available.